When I initially began searching for concepts for my blog I wanted to find something that would connect and interest my generation, the gen Y, of bloggers, or the MTV generation as some would say. I believed exploring the intricacies of all genres’ surrounding Popular Culture would spark interest considering most social networking is built around what people find and see relating to Pop Culture. I began following other Tumblr’s that related to the theme of my own blog or had similar conceptual expression. In my own blog I found inspiration from parallel blogs that explored ideas that I believed were at the core of my conceptual development; ideas relating to art, film, philosophy, fashion, trends, politics and general cultural and societal analysis. My purpose was to create a blog that implemented all of these genres in every sense of the blogs development. Simply I wanted to create a page that’s CSS and HTML layout was fitting for Pop Culture or Popular Culture in Art. I messed around with fonts and texts and shadows trying to find a bold and expressive title, my first point of focus. Then I moved on to creating text for the body or entirety of the blog, I found that Tumblr had a clear lack of options regarding text, however, I managed to find one fitting enough for my style of page.
Following the development of what would be my main form of expression, the text, I moved on to finding a background; something aesthetically pleasing to the viewer, although showed I could align, move, centre and distort background images/URL’s. I took the image myself for conceptual purposes, something that related directly to the content of my blog, the breakdown of the Film Noir style and the study of theory in contemporary Art. Due to the fact that most of the posts had come from my own artistic expression, either images that I had took that I thought would interest the blogosphere, or film I had taken with underlying connotations or fairly ambiguous metaphors for society to take in. I digress, I thought I should incorporate a copyright tag or (creative commons) that would allow other social networkers to view my work and use it for their own purposes, however, still claim title over it. The whole point of the blog for me was showing other people something personal to me that would make people think or question something rather than just looking at a video or an image and quickly dismissing it. That is why I made the point of adding substance to all of my posts writing something subjective about them that would relate to the viewer and society.
Throughout the construction of my page I was very focused on choosing colours and layouts that would be aesthetically pleasing to the viewer whilst showing off my understanding of CSS. I used the colour grid system on Photoshop to find appealing colours that would add to the simplicity of my blogs appeal. Meaning I was fed up with viewing blogs with too much happening; the information would be convoluted and the design fairly difficult to see due to the over worked CSS, where it got to the point where things on the page were unnecessary. The most effective blogs I found were the most tangible and most simplistic to navigate through. I understood that in blogging there is always a hierarchy of information, I tried to stick to this rule in my blog emphasising the importance of certain posts by creating borders around my images. I created effective layouts around the images and centred them using CSS, to both emphasise and create flow down the page for the viewer.
The in class tutorials assisted me with understanding the disparate roles of both CSS and HTML in designing a web page, however, it presented the interrelationship between these forms of coding, how one plays off the other, figuratively speaking. The CSS taught me how to structure my blog and create hierarchy and flow of information without making it too complicated. One of the most essential lessons I learnt from class was the nature of CSS and HTML the fact that changing a theme would completely alter pre-existing CSS and HTML coding I had written. This proved to be an extremely big lesson for me to always write up my coding in (Text Wrangler) to avoid this problem. On another note, the tutorials taught me how to use Text Wrangler as an effective method of structuring and viewing the development of my CSS.
One of the ways of increasing my followers and sparking interest in my page was the creation of a Facebook ‘Like’ button and a link to my Facebook page, which has several pages of images I have taken on my SLR. The site navigation also assisted me in learning how to input URL’s and links into CSS. The whole idea of networked media production is networking, and so I used my Facebook page to spark interest in my Tumblr blog site by posting up status’ relating to my blog. It was extremely effective in increasing my followers.
In terms of Networked Media Production, I think my blog has effectively dealt with the entire concept of social media; that is connecting with blogs with parallel themes and conceptual inspiration, sharing your ideas and creativity with the blogosphere, forming connections with other blogs, re posting and developing the content of the blog, in essence creating an online community where all ideas are shared and felt, where you are free to be subjective on the basis that someone out there will share and inherit your ideas. On a final note, the greatest thing I came to realise through my blog was that you could build an effective relationship and social community via the Internet by sharing your views and opinions with those around you and using media to reinforce your societal messages.
Below are three links to three of my blogs that I believe to be the most effective representations of my blog, in terms of concept, creativity and blog philosophy:
1. 'The Degradation of Expression'
2. 'Social Trends'
3. 'Pop Art'